SAN FRANCISCO (Reuters) – On Monday, Google Inc. modified its terms of service and informed its users that their emails, whether incoming or outgoing, are automatically checked by a software to produce targeted Ads.
These revisions directly explain how Google software scans the emails of its users, at times when either the messages are stored on Google’s servers or when they are in a transit. It has emerged as a controversial practice lying at the heart of legal proceedings.
A United States judge decided last month not to combine various cases in a single class action, for those pointing towards charging Google for offending the secrecy rights of millions of users.
The users of Google’s email service, Gmail, have also charged the company for offending state privacy, federal and wiretapping laws as it scans their messages and could also compile private profiles and target advertisements. On the other hand, Google argues that the users accepted its activity knowing that it is a part of email delivery process.
A Google spokesman, Matt Kallman, mentioned in a statement that we made these changes on the basis of the feedback that we received over the previous months and surely people will be blessed with an even greater clarity.
Google’s modified terms of service added another paragraph in which it stated that their automated systems check their content which includes emails so as to provide them applicable product features, e.g tailored advertising, customized search results, and detection of spam and malware. This happens when the content is sent, received or stored.