Amazon customers will now be able to add items to their online shopping basket just by tweeting a particular hashtag, as the web retailer continues to search for technology that increases the convenience for its customers.
The user just needs to connect his Amazon and Twitter accounts together. Once done, a link to the product page will appear on his timeline. Replying with the hashtag ‘#AmazonCart‘ or ‘#AmazonBasket‘ will add that item or product in to their basket. However, currently this is limited to US customers only.
Soon after adding the item to the basket, the customers need to check out and pay by visiting Amazon.
This amazing feature uses the slogan “add it now, buy it later” and could prove valuable to marketers, as by tweeting in reply to product links. Moreover, the users are revealing publicly what they actually plan to purchase, and this can significantly benefit in getting recommendations from friends and family.
A month back, the web giant tested out Dash, a six inch, small handheld device, with a microphone and a barcode scanner for its grocery customers in US. The device speeds up the order process by directly adding dictated or scanned groceries to the Amazon basket of the customer.
Looking at more easy to use features offered by Amazon for its customers, ‘1-Click Ordering‘ has been a huge success. This allowed customers to checkout just by clicking a single button on product’s page, skipping the lengthy cart process. Furthermore, Amazon Prime, a subscription-based delivery service, has also been a hit over the last few years.