Blink announced the deal on its website just after its competitor Snapchat resolved charges with the US regulators claiming that it deceived its customers by promising them that the photos sent on its service vanished forever after some period.
The company, which was officially launched last year in April, said that it might shut down its app for both Android and iOS platforms in the weeks following the purchase. However, the terms and conditions of this transaction were not revealed.
Blink said, “We built Blink because we believe everyone should be free to show the same honesty and spontaneity in their online conversations as they can in person.”
Blink is basically a product of Meh Labs, a company established by ex-employees of Google, Michelle Norgan and Kevin Stephens. Meh Labs is most renowned for its location-sharing special app ‘Kismet‘. All 7 of Blink’s team members will be joining Yahoo!
Marissa Mayer, the Chief Executive of Yahoo, has been intensifying the efforts of the company to configure online services for smartphones and tablets, which are used excessively by the people while accessing the Web. Furthermore, Yahoo has incorporated several small, mobile start-up apps since Mayer took charge of the company. The company has as many as 430 million monthly users of its mobile products.
Mobile messaging apps in particular, have drawn attention of the buyers in the last couple of years, as large internet companies constantly try to take advantage of the free services provided through various apps, particularly in developing markets.
A year ago, Facebook offered a bid of USD 3 billion for Snapchat, which was rejected. Later on, Facebook acquired a mobile messaging app, Whatspp for USD 19 billion, which was its biggest acquisition ever.