Asia Pacific is gradually stepping into the worldwide stage with an increasing expertise of young, goal-oriented, and talented students. From October 2013 till May 2014, more than 87,000 students participated in the Asia Pacific Student Survey of Universum, from different regions including, Australia, Hong Kong, India, China, Japan, Indonesia, Vietnam, Thailand, Singapore and Malaysia. Of these areas, Indonesia, Vietnam, Malaysia and Thailand are rapidly becoming competitive regions for the recruitment of talent in Asia Pacific. The survey conducted by Universum explores student goals, career drivers, desirable employer attributes, as well as the most commonly used communication channels to search for potential employers. The findings and results have been weighted by GDP.
Furthermore, among IT, Business and Engineering students, Google has been constantly marked as the most suitable employer. Deloitte and Citi rank 2nd and 3rd respectively for business students, while IT and engineering students listed stronger brands, Microsoft and Apple as their desirable employers after Google.
In addition, the remaining Big Four accounting companies also ranked in the Top 10; KPMG ranked 6th, PwC ranked 7th, while Ernst & Young ranked 8th. These rankings indicate the popularity of professional service firms and banks, as they grab 11 of the Top 20 employer spots. Moreover, FMCG’s also made a strong impact, with four key companies; P&G secured fifth spot, Unilever ranked 14th, Nestle spotted 16th position, while L’Oreal Group stood 20th in the rankings.
With the growth of technology and digital markets, the IT employers build their strong hold in the top ranks for engineering, business and IT students. Another noteworthy company is HSBC, which stands out as the only bank to have originated in Asia. Moreover, it is thought of as the 2nd most desirable bank in Asia after Citi, and ranks 9th overall.
While on one side, Google continues to influence the rankings as a top employer for engineering and IT students, Samsung has proved to be its close contender in Asia Pacific. Also, former IT and communications giant, Nokia continuously falls in the rankings, and has secured 32nd spot this year.
Among the results of Top 20 employers, 50% are IT, and seven are car producers. The only FMCG included is P&G, which lies at 16th spot.
While students from different localities are choosing a varied range of career drivers, one thing is apparent for future employers, which is that the Asia Pacific pool of talent is increasingly choosing employer attributes, which will provide longevity to their careers and will diverse opportunities to lead, innovate and succeed.
|5||Procter & Gamble (P&G)||BMW Group|
|8||EY (Ernst & Young)||Lenovo|
|11||McKinsey & Company||Intel|
|16||Nestlé||Procter & Gamble (P&G)|
|18||Bank of America Merrill Lynch||Huawei|
|19||The Boston Consulting Group (BCG)||Volvo Car Corporation|
|23||Deutsche Bank||Cisco Systems|
|27||Standard Chartered Bank||Bosch|
|29||Bain & Company||Shell|
|31||UBS||The Coca-Cola Company|
|32||IBM||Johnson & Johnson|
|33||The Coca-Cola Company||Panasonic|
|38||IKEA||McKinsey & Company|
|39||Johnson & Johnson||ABB|
|41||Grant Thornton||Goldman Sachs|
|43||Walt Disney Company||Walt Disney Company|
|44||InterContinental Hotels Group||PepsiCo|
|45||Siemens||The Boston Consulting Group (BCG)|