(SAN FRANCISCO) – Yahoo has continued its search for a better relevance with its recent purchase of a mobile startup company, Flurry, which specializes in analyzing as well as drawing money via mobile applications.
Initially, Yahoo did not disclose how much it paid to acquire Flurry, however, some reports have suggested that the deal closed at a price of more than USD 200 million. Moreover, according to TechCrunch, Yahoo will be paying USD 300 million for Flurry.
In an online post, Simon Khalaf, the chief executive of Flurry, said, “Yahoo! is committed to being a part of consumers’ daily life on mobile. More importantly, Yahoo! knows that it can’t do this alone.”
In an official release, Yahoo said that acquisition will render multiple resources to Flurry to build up programs for developers to target the users, build up applications and find ways to draw money. The company further said that around 170,000 developers currently use the analytical tools of Flurry, and also that Flurry app involves an activity from around 1.4 billion devices every month, in as many as 5.5 billion app sessions.
Yahoo said that its mobile advertising revenue more than doubled in the last year, as most of its traffic comes via mobile devices. However, the potential rivals of Yahoo already have functional services, similar to Flurry.
Two months back in May, Yahoo bought a mobile messaging app, Blink, a product of Meh Labs, an app by which the message sender can set a time, after which his sent messages will automatically self-destruct.